Published inUX Collective·PinnedMember-onlyHow to establish an initial product roadmap in 10 stepsSavvy end users have more agency than ever before in the selection of software and services. They now have the expectation that the B2B and B2B2C companies that they interact with will deliver consumer-grade digital solutions with user experiences that are more attractive, intuitive, powerful, and affordable. And if they…Product Roadmap9 min readProduct Roadmap9 min read
Published inNYC Design·PinnedMember-onlyInnovating in Public — How Sharing Everything Maximizes OutcomesLike all companies this past year, our company suddenly became fully remote. Previously, we had offices in various geographies but this felt different. …Knowledge Sharing7 min readKnowledge Sharing7 min read
Published inNYC Design·PinnedMember-onlyDesign+Sell/Build: A market-driven innovation framework for B2B2C companiesHow design connects sales and product teams to capitalize on market signal Most product management articles describe how to improve product experiences in a business-to-consumer (B2C) context where there is a clear line of site and access to the end customer. But for many software companies, customer experiences are delivered…Design Thinking11 min readDesign Thinking11 min read
Published inNYC Design·Mar 19, 2020Member-onlyHow to Run Engaging, Useful Meetings when Suddenly Becoming a Fully Remote WorkforceRemote meetings have become an essential part of a workflow for many enterprises over the past decade. But for some large traditional ones, although they have started to support and leverage remote meetings, there is still a strong onsite contingent. Over the next few weeks to months, we will all…Remote Working8 min readRemote Working8 min read
Published inNYC Design·Feb 10, 2020Member-onlyExcavating Customer-facing Content Artifacts from within the EnterpriseArcheologists have a fascinating job. Their goal is to surface historical relics that help us learn something about culture and humanity. To do this, they study the world in search of potential sites, prioritize them based on the value they might hold, and then set a course for the destination…Content Strategy6 min readContent Strategy6 min read
Published inNYC Design·Feb 17, 2019Member-onlyThe Agile Human Centered Design Toolkit—a set of methods to create high value, customer-first product definitionAs consumerism grows and consumer technology advances in parallel, user expectations of the services in their lives continue to increase. For large institutions with significant investments in people, processes, procedures of a former era, turning the corner towards a human centered enterprise can prove challenging. From as far back as…UX14 min readUX14 min read
Published inNYC Design·Oct 23, 2018Member-onlyFinding Team Harmony by Reframing User-Centered Design as AgileThe largest gap between designers and developers acting as a single team has been at the intersections where “specifications become solutions”. The reason is that the two disciplines have not always had a shared understanding of key factors and constraints that drive the work. This incongruity between views and approaches…Agile6 min readAgile6 min read
Published inNYC Design·Oct 23, 2018Member-onlyFour Key Themes in Shifting from a Digital Communications Team to a Digital Product OrganizationOver the past couple decades, digital departments inside large organizations have steadily and organically grown. …Design Thinking7 min readDesign Thinking7 min read
Published inNYC Design·Oct 10, 2018Member-onlyHow We Merged Agile and UCD in Enterprise Health Care Software DevelopmentUser Centered Design (UCD) has had challenges integrating with agile development in a large corporate environment. I’ve found that this is due to a few things. First, projects often start with both designers and developers trying to begin work at the same time. Second, designers have trouble splitting time between…User Centered Design9 min readUser Centered Design9 min read
Published inNYC Design·Sep 30, 2018Member-onlyRationalizing the Overlapping Journeys in Customer ExperienceThe journey has become a fairly significant idea in corporations in the past few years. Many argue that the masterful use of the concept is what has resulted in the extreme growth of some of the worlds best corporations. While big organizations work to migrate from a world of traditional…Customer Experience7 min readCustomer Experience7 min read
